Friday, October 19, 2012

The “Science” Of Benchmarking

By Rick Gould, CPA, JD

We study success. We study what makes firms “model firms”, even during a recession– keeping labor below 50% of net revenues: operating expenses below 25%.

Our “scientific” process, as it has been coined, is Benchmarking. Most world-class firms study benchmarks to improve their operations.

Our benchmarking is a continuous exploration of and application of the best practices that lead to excellence in competitive performance. Benchmarking has been our niche, without any competitors.

We believe both success and failure in the PR industry are largely the result of pinning down the process and making it better each year. It will never be perfect, but maybe “more” successful. Working smarter, not harder is the goal. The “science” of benchmarking is the method.

To get more on Benchmarking

Please visit our website       
and our corporate blog