Wouldn’t
you agree that knowing the key PR firm benchmarks by size, region &
specialty would be a valuable tool in assessing your business? Wouldn’t you agree that having the actual billing
rates and utilization/productivity percents of your PR industry peers can
assist you in proactively managing your firm?
Embrace benchmarking and gain these valuable keys to unlock
profitability in your firm.
Our
initial deadline for responses to our latest annual benchmarking survey was last
Friday, March 22. Dozens of firms
requested extensions of 2-3 weeks, and we granted all of them. Why? Because
we are told year after year by the most successful PR firms that our benchmarking
results guide their profitability throughout the year.
If
you haven’t already participated, email me today to request an extension too. We will resend you the survey. Participants
are the first to get the full results. Our
survey reports help participating firms turn unprofitable businesses into
profitable ones, as well as build value to the firm.
I’ve
surveyed the industry about benchmarking for over 20 years. Benchmarking data
can give you insight into profitable hiring, firing, rent rates, T&E
expenditures, benefit offerings, operating costs and minimum monthly retainer
levels. The Revenue Per Professional
metric has become the most important indicator of profitability.
Take
the survey today and participate by clicking on this link. I guarantee it will be worth your time.http://us4.campaign-archive2.com/?u=b7faeb48cc27f1c53217e9ede&id=43cdeaff96&e=dc8c90a24a
Contact
me directly with questions or comments: direct line 212-896-1909, or rgould@stevensgouldpincus.com.
