Our Roles at SGP

The roles we play when providing our services include...

·Profitability Strategists - Review your financials and re-package them to demonstrate profitability and potential, and to maximize shareholder value

·Equity Builders - Build the substantial value of your firm

·New Business Developers - Train you to generate new business and referrals

·Presentation Experts - Train you to design more effective presentations

·Turnaround Specialists - Restore your firm to sound management, growth, profitability and a realistic vision of the future

·Executive Recruiters - Find and place talented executive level staff

·Management Consultants - Strategic management consulting

·Packagers - Present your company to accentuate the positives so its true value is unmistakable

·Deal Finders - Find the buyer, merger, and/or acquisition opportunity suitable for you

·Negotiators - Develop term sheets and contracts, and lead the negotiations

·Facilitators - Move the negotiations along, between you and the other party and/or among members of your executive team

·Management Coaches - Serve as a sounding board for key executives enabling them to achieve their full potential

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PR Spective - News & Notes from StevensGouldPincus is a free subscription enews service provided by SGP. Be in the know with everything that's important in the world of PR! To register for industry news, SGP Surveys and other valuable PR industry information brought to you regularly through PR Spective just give us a call at (212) 779-2800 or click here

BULLDOG REPORTER SEMINAR UPDATE: Due to the inclement weather throughout the U.S. the sponsor of the seminars will be holding them solely in NYC on March 24-25th. Look forward to seeing you there.

The purpose of our StevensGouldPincus' Surveys is to ultimately enhance PR firms’ performance. Our national Survey Reports provide essential information to shine light on a company’s strengths and weaknesses by comparing that firm’s statistics against industry benchmarks. Participation in SGP surveys gives you a hand in establishing those benchmarks and an even more meaningful relationship with the results revealed in the StevensGouldPincus Benchmarking Survey Reports. If you would like more information about participating in an SGP survey(s) and how it benefits you, please feel free to contact me personally by emailing rgould@stevensgouldpincus.com 

SGP will be co-sponsoring and I will be speaking at the 1 ½ day Bulldog Reporter event: The PR Agency Growth & Profit Seminar.

We have a terrific roster of speakers and value-added topics regarding profitability and marketing your services. This event is the perfect opportunity to sharpen your executive team’s focus and skills---to increase new client acquisition and improve your profit picture in 2014.

To get specifics on the topics we'll cover and speakers you'll confer with, as well as details on the $200 discount offer, plus an amazing half-day add-on session--- the PR Agency New Business Generator ---just print out the brochure , go to online details or phone 1-800-959-1059.

Bulldog Reporter's Upcoming PR University Seminar Series - PR Agency Growth and Profit - to be co-sponsored by StevensGouldPincus...

PR University describes their new four-city Executive Round table Series as an advanced boot camp to help agency principals and top executives push their firms to the next level of new business and profit.

StevensGouldPincus, a respected leader in profitability management strategies for PR agencies, is pleased to co-sponsor the series.
Rick Gould, Managing Partner at StevensGouldPincus, will also be among the key faculty members presenting the seminar in Atlanta, San Francisco, Chicago and New York during February and March.

Rick is the author of two books on the subject of PR agency profitability, including "The Ultimate PR Agency Financial Management Handbook."

More than a dozen of the most seasoned and successful management consultants and entrepreneurs in the PR industry will share their profit-proven knowledge with you during this powerful event.

PR Agency Growth & Profit Seminars will be held on the following dates:

Atlanta on February 10-11
San Francisco on 24-25
Chicago on March 10-11
New York City on March 24-25

Special Half-day Add-on Boot Camps: PR Agency New Business Generator will be available in Atlanta, Chicago and New York.

Additionally, there will be a roundtable seminar on "How to Launch a Successful PR Agency", held on January 27th in San Francisco. This one is geared specifically to startup and solo practitioners only.

For more information on the series, including detailed topics and registration, CLICK HERE.

For phone information call 1-800-959-1059.

If you would like to meet with Rick personally during on of the seminar gathers, please contact him directly at rgould@stevensgouldpincus.com or phone 1-212-779-2800.

Charting the Industry – Spending on Social Media

Despite the constants drumbeat throughout PR and marketing precincts to ramp up spending on social platforms, nearly 60% of senior level PR executives said they are spending between just 1% and 5% of their overall revenue on social media, according to an exclusive study for PR News conducted by StevensGouldPincus.

            The online study, which was conducted in September and October, took the pulse of 64 senior-level PR executives.  It was an effort to gauge the appetite among both agencies and clients to boost spending levels on social platforms, such as Facebook, LinkedIn and Twitter, which have quickly moved to the top of the PR food claim.

            The big picture?  Shifting PR budgets to enhance spending on social platforms is most likely going to be a long and arduous process.

            A lot of agencies are not sophisticated with spending on social media and are still feeling their way around the space. There are some CEO’s in PR who are still looking for their comfort zone.  According to the survey, roughly 16% of the respondents said they devote between 10% and 15% of their overall revenue on social platforms while approximately 11% of the respondents said they were spending either less than 1% or more than 20% on social platforms.

            When it comes to which social channels are gathering the most spending among PR execs the distribution was fairly equitable, with Facebook grabbing the most dollars, followed by Twitter and LinkedIn.